A new entrepreneurial figure is making its presence felt in Germany unifying two apparent opposites: economic and social activity. So-called “social entrepreneurs” do not focus on profit margins alone, but instead seek to address the social and ecological challenges of our times – doing “good” through doing business. What inspires people to found a social company, and what do they experience over the course of day-to-day business?
Skills from human and social science are asked for because they produce value. Export companies ask for students with language skills and cultural knowledge, consulting companies ask for project managers with great communication skills, food producers hire cultural analysts that understand consumerism.