On June 23rd, 51.9% of voters in the UK voted to leave the EU. In Scotland, 62% voted to remain. The result has sparked political, economic, social and constitutional turmoil in the UK. In Scotland, there has been a strong political and public reaction both against the result and the tone of the campaign. And now, the question of Scottish independence has again been raised.
Anthropologists tend to insist on acknowledging the differences of cultural phenomena, thereby often rendering their research useless to non-anthropologists. Are we trapped of being never more than the critics of psychologists, economists and pundits? Drawing on our research from the Global Social Media Impact Study, we discovered that there could be a solution: ‘Yes-But’.